Michael C Hogan

Agile Product Development & Innovation Strategy

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Vaccination is safe. About as safe as sending a child to school in the United States.

This week, the anti-vaxer movement hit home as I found myself in a conversation with someone who is against vaccines. I did some research so that I could respond to this anti-vaxer’s false claims and hyperbole. In the end, it turns out that getting a child vaccinated is no more risky to that child’s health than being sent to school in the United States. In the state of California, no one is forced to get a vaccine against his or her will, so please choose to vaccinate.

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How are Mayan-influenced cultures really celebrating 2013?

I went to a Belesian celebration of the 14th Mayan baktun on San Pedro island in Belize. Here’s what happened….

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5 Questions, 5 Integrated Issues

Sunday, April 15, 2007 I attended the Music Center Speaker Series in Los Angeles. President Bill Clinton spoke for two hours and I found his speech engaging. It provided both a framework for approaching strategy and an overview of a former president’s assessment of our world. This is my summary of his speech.

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Sequoia Time

Originally published November 28, 2001 for USC Writing 140. Updated December 6, 2001.

Towering nearly one-hundred feet above me, and below an additional two-hundred feet of living wood, grew a single branch larger in diameter than any tree east of the Mississippi River. As massive as that branch itself was, in comparison to its supporting structure, a giant sequoia, its size seemed insignificant. Even more impressive, the branch’s bearer, in its vast age, had seen the surrounding wood arise over a period spanning three millennia. The first time I gazed upon that astounding limb, my eyes having traversed the journey from the sequoia’s base skyward, I was struck with a sense of awe which I have felt few times before or since. Standing in the shadow of such a giant, I remember feeling small– existing as a current burden on the sequoia’s roots, one among a long succession of fleeting observers.

The awe that I felt in response to the sequoia arose from my musings as to who those observers might have been: heroes, presidents, and kings among them in the preceding two-hundred years alone. Considering this question, and also the varied conditions with which such observers might have existed, I drew upon the sequoia’s ability to serve as a connective tissue transcending the traditional boundaries of the human life span. As a result, my concept of time and my understanding of human action began to radically change.

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Selecting Environmental Wallpaper

Originally published September 14, 2001 for USC Writing 140. References are to two full page advertisements cut from the pages of GQ Magazine.

As a graphic designer assembles an advertisement for print, numerous details must be taken into consideration in order to ensure a powerful impact upon the reader. The fonts, white space, copy, and images must all be intermingled to emphasize corporate brand. Each aspect of an advertisement has a direct impact upon the readers who view it, influencing how a given product and its producer are evaluated. Much as consumers are enticed to purchase Michael Jordan’s shoes because of the enchanting feeling aroused through the experience of sharing a trait with a global icon, so, too, is a consumer likely to select a product advertised as being essential to an environment the consumer yearns to experience.

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