What Jobs do Facebook and Instagram do?

My response to the Quora question, “”What does the Instagram for Video decision look like to you through the lens of JTBD?”

I’ve begun following the Jobs-To-Be-Done discussion on Quora. I’ve been interested in the topic since I first began learning about Focus Purposes of Breakthrough Thinking and the #jtbd offshoot of Clayton Christensen’s Innosight design consultancy.

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