Smart Questions

Smart Questions: Learn to Ask the Right Questions for Powerful Results

Learn how focusing on purposes instead of problems can unlock innovation. Nadler’s key insight is that only through understanding the purposes that its customers are trying to accomplish can an organization deliver extraordinary products and services. Dr. Nadler, better than any design thinking author I’ve read, explains why most projects fail and how some succeed. He outlines a design process that is grounded in the principles of uniqueness, stakeholder involvement and purposes.

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